Juanma Coderch

I have been doing this for almost 20 years now, working with many well-known brands and agencies, and I still never get tired of it.

I feel lucky to have been able to turn my hobby into my job. I enjoy telling stories, aesthetics, experimenting with cameras, lights… and rowing together with the team to make each piece come together in the best possible way. And having fun while doing it, because we are very lucky to work in this field!

Honestly, I think everything that happens between “action” and “cut” is pure magic.